Tesla CEO Elon Musk.REUTERS/Hannibal Hanschke/File Photo
- Ford unveiled the electric Mustang Mach-E SUV on Sunday, a challenger to Tesla.
- Tesla CEO Elon Musk tweeted his congratulations to Ford, saying the move would "encourage other carmakers to go electric too."
- Ford, along with other conventional automakers, has been breaking more and more into the electric vehicle market.
- Visit Business Insider's homepage for more stories.
Elon Musk tweeted his welcome to Ford's new electric vehicle, the Mustang Mach-E SUV.
More and more conventional automakers have been breaking into the electric vehicle market, tapping into the market which Tesla has sought to dominate.
Ford unveiled its new Tesla rival the Mustang Mach-E SUV on Sunday with great ceremony — featuring an appearance from actor Idris Elba. The car costs between $43,895 and $60,000, and includes various Tesla-like features such as a front trunk (or "frunk") and keyless activation where owners can start their cars using an app on their smartphone.
Ford Motor Co. shows the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, MichiganReuters
Musk responded to the unveiling via his favorite medium of Twitter. "Congratulations on the Mach E! Sustainable/electric cars are the future!! Excited to see this announcement from Ford, as it will encourage other carmakers to go electric too," he tweeted on Sunday.
Congratulations on the Mach E! Sustainable/electric cars are the future!! Excited to see this announcement from Ford, as it will encourage other carmakers to go electric too.
— Elon Musk (@elonmusk) November 18, 2019
This isn't the first big play Ford has made in the electric vehicle market. The company announced in October it was giving electric vehicle owners two years of free access to its network of 12,000 charging stations in North America. Notably Ford's charging points are useable by any vehicle, whereas Tesla's Supercharger network
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Elon Musk congratulated Ford on its all-electric Mustang Mach-E SUV, a threat to Tesla - Business Insider
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