LOS ANGELES—Elon Musk is readying to reveal the next piece of Tesla Inc.’s electric-vehicle vision: a pickup truck, but the road won’t be easy.
His history of struggling to bring out new products comes as the company tries to vie with U.S. auto makers that rely on trucks to fuel their profit engines in one of the country’s most competitive segments. The latest gamble could help him expand further from a niche player into a mainstream all-electric car player.
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November 21, 2019 at 08:00PM
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Tesla Targets U.S. Auto Makers’ Profit Engine With Electric Pickup - The Wall Street Journal
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